In the name of ISIS, Let's think about the impact of words!

Of Egyptian Lore

Who is Isis, Really?

Words matter. Labels matter. Names matter.

I, for one, would appreciate the Media not

being so cavalier about romanticizing terrorists

with Language. (I am still smarting from the

Romanticizing of War with names like “Desert

Storm” which sounds to me like a cologne, but

the stench of what it covers up is undeniably

horrible.

If we’re into the business, with the News, of

Branding, like they do in the Advertising &

Promotion industries, then all I ask is that we

be more thoughtful/careful in our word

portrayals. The power of words was well proved

by Adolph Hitler.

Therefore, I suggest TATAU (Those A**holes That

Attack Us) as a replacement acronym. It is a

more accurate moniker.

Isis was a goddess in ancient Egypt and quite

benign. She deserves not to have her name

sullied in the 21^st Century by journalists who

very well know the power of words!

R.M. Knight, Vancouver, Washington